Plant Power

Did you know that consumer preference for healthier eating is expanding beyond traditional plant-focused diets?

	19% of French, Italian and Spanish adults plan to incorporate more vegetarian into their diets1
	21% of US adults say “flexitarian” – a term for people who occasionally eat meat or fish – best describes their dietary preferences1
	42% of Chinese adults have had more plant-based food and drink at home1

_{Source: 1) Mintel, Future of plant-based diets depends on flexibility, October 2019}

As a result, food and beverage companies are responding with a surge in plant-based products. In the past five years there has been significant growth of global product launches containing no animal products.

_{Source: 1) Mintel GNPD 2015-2019, food and beverage, product launches with a vegan and/or no animal products claim on pack; beverage (alcoholic and non-alcoholic); dairy (dairy, ice cream and desserts); soups, sauces and dressings (soups, sauces, dressings, spreads, prepared meals); bakery (baked goods, cereal, bars)}